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“Apple would be a terrible example to follow for most brands”*
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It doesn’t matter whether you own an Apple gadget or not, Apple is the rebel that we all have come to love. It has a minimalist approach to everything including its social media presence. It has used the conventional approach to advertising – TV Ads. It doesn’t have a fan-following; it has built a tribe.
How many of the companies out there will dare to opt out of using Social Media for branding and marketing? What is Apple doing so right that none of the other big giants can match up to it?
There’s a lesson or two that we can learn from Apple’s marketing strategies.
1. It transformed a simple idea into a beautiful PRoduct and the PR took care of itself.
2. Happy customers make a lot of noise. Good noise!
3. Why use Social Media when it scores the best customer loyalty index?
Oh! Speaking of marketing lessons, look, how I ended up creating a little buzz for Apple with this post. That’s the effect Apple can have on you.
Updated: Apple finally launched it's Tech Support on Apple. Am I excited or what? Read more on Mashable.
Updated: Apple finally launched it's Tech Support on Apple. Am I excited or what? Read more on Mashable.
*Apple would be a terrible example to follow for most brands – David Berkowitz CMO at MRY.