They say it is easier to retain a user who wants to take the exit door than acquire a new one – not just in terms of the efforts that the Marketing and Sales teams put into acquisitions, but also in terms of the money spent on them.
Today, out of curiosity, I added Muzli, a Google Chrome extension to my toolbar. No sooner had I added it I removed it because I didn’t find a need for it. And here’s what the intermediate page looked like when I hit ‘Remove’.

I loved it instantly for four simple reasons.
Yes, there is a problem.
Convincing a user to stay back begins by acknowledging that there is a problem. And the problem here is change. I, for instance, did not like the way the home page of a new tab changed when I clicked the Muzli Extension. It wasn’t bad; it was just new!
We know how that must feel.
When there is an issue, there is discomfort. More than anything users what to be heard. If you have a great product but no one to listen to the grieving user, your product is a lost bet.
But, hey, we have a solution!
Nothing makes a user happier than a solution/fix to the issue. It’s easier to provide one when you know your product well and you care enough for your users.
Try it; you’ll like us. 
No, it doesn’t end with a solution. If you do not direct the user towards the desired action, they are as good as lost. And the best way to do that is with a simple and straightforward call-to-action button.
Their content didn’t win me back to adding the Muzli Extension to my toolbar because I didn’t have a need for it, remember? But they now have one more subscriber to their newsletters.

If you are looking for design inspiration, you know where to head to!
Image Credit: Ads of the World
It doesn’t matter whether you own an Apple gadget or not, Apple is the rebel that we all have come to love. It has a minimalist approach to everything including its social media presence. It has used the conventional approach to advertising – TV Ads. It doesn’t have a fan-following; it has built a tribe.
How many of the companies out there will dare to opt out of using Social Media for branding and marketing? What is Apple doing so right that none of the other big giants can match up to it?
There’s a lesson or two that we can learn from Apple’s marketing strategies.
1. It transformed a simple idea into a beautiful PRoduct and the PR took care of itself.
2. Happy customers make a lot of noise. Good noise!
3. Why use Social Media when it scores the best customer loyalty index?
Oh! Speaking of marketing lessons, look, how I ended up creating a little buzz for Apple with this post. That’s the effect Apple can have on you.

Updated: Apple finally launched it's Tech Support on Apple. Am I excited or what? Read more on Mashable.
*Apple would be a terrible example to follow for most brands – David Berkowitz CMO at MRY.

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